Thursday, 7 June 2012

Nintendo Looking to Expand Reach

The Nintendo Wii took the world by storm when it was released just a few years ago, it appealed to a market that no other console really did, the 'casual gamer'. People loved the easy, active, party like fun games like Wii Sports. Established franchises like Mario were also available for the existing Nintendo fan base. Other releases like Wii Fit brought interest from the home fitness enthusiast. The only market that Nintendo failed to conquer with the Wii was the 'hardcore gamer'.

With the electronic manufacture of the Wii U, Nintendo are going to be the first to market with their next generation console once again and this time they are going after as many types of gamer as possible. The included touchscreen tablet like controller will look to take advantage of the current hype around such things. They will also continue to use the traditional Wii remote motion controller for that kind of play.

With the addition of a Xbox/PS3-like 'pro controller' and the announcements of launch titles like Mass Effect 3 they are indicating that they are more serious about the hardcore market this time around. The new console will also have HD output and graphics similar to those of the Xbox 360. This brings the console much more up to date than its predecessor but it will once again be the least graphically impressive when Microsoft and Sony release their next generation offerings.

It remains to be seen whether the Wii U will live up to the great demand of the Wii but Nintendo shouldn't be underestimated.

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